AdTheorent Holding Company, Inc.

AdTheorent Holding Company, Inc. (Nasdaq: ADTH) is a machine-learning-driven programmatic advertising technology company that completed its SPAC merger in 2021, combining with MCAP Acquisition Corp, whose sponsor was MCAP Acquisition Holdings LLC. The blank-check vehicle priced its initial public offering in 2021 and targeted the digital advertising and marketing technology sector. AdTheorent's platform focuses on predictive machine-learning models that optimize digital ad campaign performance across display, video, and connected television channels. The November 2021 Form 10-Q filing, accession number 0001104659-21-139450, reflects the company's financial position during the period immediately surrounding the close of the de-SPAC transaction. For complete filing history, deal timelines, and sponsor data on AdTheorent and hundreds of other SPAC transactions, sign up for full access at SpacDesk.